Customer Service: How to "Be the Brand" for Your Company

Facilitator: Jennifer Webster, PhD
Location: UEA Building, 906 NE 19th Avenue, Portland, OR
Time: 8:00 a.m. – noon
Cost: $99 members/$130 non-members 

Attending this workshop will provide you with the basics of customer service and then some!  You will learn specific actions you can take to "Be the Brand" for your company.  By the end of the class, you will have developed several practical strategies for branding yourself and your organization.

Course Agenda:

• Understand your organization's brand strategy and the impact you can have on customers
• Master the many nuances of customer service (body language, tone of voice, helpful attitude, positive phrasing, problem solving)
• Deal with challenging customers--both internal and external--in a positive manner
• Create a customer-centric workplace that includes a strong organizational and personal focus on being the brand
• Develop an action plan for branding success